Jurni Acquires FIRE5 digital

Jurni, one of the UK's fastest-growing independent vehicle leasing, fleet management, and maintenance brokers, is proud to announce its acquisition of FIRE5 digital, a leading provider of digital solutions specialising in CRM automation and integrated websites tailored for the vehicle leasing sector.

This strategic move highlights Jurni's commitment to innovation and its vision to revolutionise the industry by integrating cutting-edge technology into its operations.

Over the past four years, Jurni and FIRE5 digital have built a strong partnership, with significant investment going into the development of key technological tools. These include the Automotus CRM and a bespoke website platform that has been instrumental in powering Jurni's operations. Notably, these solutions have driven the success of Partner Jurni, Jurni's Appointed Representative programme, by equipping franchisee partners with state-of-the-art CRM and website capabilities.

The acquisition cements this relationship, allowing Jurni to further enhance its technology offerings and deliver a seamless digital experience for its customers and partners.

Neil Fox, CEO of Jurni, commented on the acquisition: “Our strategic direction has always been focused on identifying opportunities that drive innovation and differentiation in the leasing broker market. By bringing FIRE5 digital fully into the Jurni family, we’re able to leverage their expertise and technology even more effectively, delivering tangible value for our customers and partners. This acquisition is another milestone in our mission to reimagine the entire leasing experience and set new industry standards for our customers.”

Jurni’s history of investing in fintech companies to complement its services and improve customer experience is well-established. This acquisition follows Jurni's 2020 purchase of a leading cloud-based vehicle procurement and live tactical stock management system, which secured its position as a technology leader in the leasing broker market.

Looking forward, the collaboration with FIRE5 digital will enable Jurni to co-develop innovative solutions that set it apart in a competitive industry. As part of the integration, Frankie Healy, Managing Director of FIRE5 digital, will join Jurni's senior management team to oversee the next phase of technological development.

Healy stated: “FIRE5 digital and Jurni have a strong alignment in both ambition and culture. Joining forces allows us to accelerate the pace of innovation and new product development, strengthening our offering for the leasing industry. I look forward to working alongside the Jurni team to build on what we’ve accomplished and explore new possibilities together.”

By bringing FIRE5 digital into its operations, Jurni enhances its ability to deliver superior customer experiences backed by industry-leading tools and innovative technologies. This acquisition marks another milestone in Jurni’s mission to drive sustainable growth for its customers and partners.