Jurni Launches Sustainability Feature to Turn Customer Feedback into Forests

Jurni has had planet-helping ambitions for a while. With the launch of Feefo’s new sustainability feature, Treefo, they’re excited to offer customers a planet-loving thank you for every review they share.

Aware that 69% of consumers are interested in making more sustainable choices (Travel Weekly, December 2022). Jurni wanted to offer something that would have a positive impact on the planet and boost support for their business from like-minded customers.

They're happy that Feefo has partnered with reputable climate solutions specialists, Ecologi, to source its tree-planting projects. Ecologi, in turn, works hand-in-hand with genuine project providers who are engaging with local communities to restore landscapes. These tree-planting projects nurture seeds to have the best chance of growing into full-grown trees.

Why now? With the trend of the conscious consumer on the rise, Jurni wanted to boost its own climate action and find a way to help its customers enhance their sustainability journey.

Customers are choosing more often to shop from sustainably conscious businesses:

• 40% of UK consumers are now conscious shoppers. These are customers who buy from brands that clearly communicate sustainable and ethical practices, (Deloitte, 2022)
• A poll carried out with Ipsos showed 69% of respondents were ‘interested in making more sustainable choices’, (Travel Weekly, December 2022)

Kerry Leighton-Bailey, Chief Product & Marketing Officer at Feefo, said of the Treefo launch: “This is the feature we’ve been waiting for. It builds on Feefo’s ethical journey and means we can finally support businesses to reach their sustainability goals. Businesses are collecting customer reviews anyway. Why not turn that into planet-loving action?”

Neil Fox, Jurni CEO, commented: "At Jurni, we believe that sustainability is not just a trend, but a responsibility we all share. The partnership with Feefo and their innovative Treefo feature allows us to turn our commitment into tangible action. Every Jurni customer review from now on will contribute to reforestation projects, making their feedback even more impactful. We are proud to work with Ecologi and genuine project providers who ensure that each tree planted has the best chance to thrive. Together with our customers, we can make a positive impact and hopefully inspire more businesses to do the same."