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The production-ready EV5 is a compact electric SUV which utilises the company’s specialised E-GMP EV platform that can be seen on the Hyundai IONIQ 5 and Kia EV6. It is planned to arrive in 2025.
The concept EV3 is being labelled as a ‘compact CUV’ by the company. The car looks like a downsized version of the EV9 with a slopier roofline. Despite being a concept, the EV3 is close to production and could arrive sooner than the EV5 in 2024.
On the other hand, the concept EV4 model is a sleeker saloon model with a slippery exterior that will aim to be competitive against established EVs such as the Tesla Model 3 and Polestar 2. Kia is yet to confirm whether the EV4 will come to the UK.
During the presentation, there was also mention of a smaller hatchback-sized EV2 that would arrive by 2027.
It’s not just new cars that were revealed, Kia announced it will be improving its customer experience offerings with a more streamlined user-friendly smartphone app that integrates a variety of functions and utilises in-vehicle artificial intelligence (AI) services.
Charles Ryu, Head of Brand and Customer Experience Division, stated, “Kia aims to provide sustainable mobility solutions and fulfil the needs of our customers by eliminating perceived difficulties. We want to make the entire customer journey, from digital to offline to in-vehicle interactions, as effortless and enjoyable as possible. This includes the stages of pre-purchase, purchase and post-purchase.”
Kia's ultimate ambition is to achieve an annual sales target of one million electric vehicles by 2026, with plans to increase this figure to 1.6 million units per year by 2030.
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