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Chinese car brands have become an increasingly familiar sight on UK roads, and few have grown as quickly as OMODA and JAECOO.
The two brands, both owned by Chinese automotive giant Chery, have now passed 100,000 sales in the UK, less than two years after OMODA officially launched here.
Since then, the brands have rapidly expanded their model ranges, dealer networks and powertrain options, giving UK drivers an increasingly wide choice of petrol, hybrid, plug-in hybrid and electric vehicles.
The milestone highlights just how quickly the UK automotive market is changing, with OMODA and JAECOO now firmly established alongside more familiar names.
Here's everything you need to know about the brands' rapid rise in the UK.
How did OMODA and JAECOO reach 100,000 UK sales?
OMODA officially launched in the UK in August 2024, initially arriving with the OMODA 5 and fully electric OMODA E5.
JAECOO followed in early 2025, launching with the JAECOO 7 SUV.
Since then, both brands have expanded their ranges significantly, covering several of the UK's most popular vehicle segments.
The JAECOO 7 has been particularly important to the brands' success. The SUV has become a regular feature among the UK's best-selling new cars, while the OMODA 5 has also established itself as a popular choice with buyers.
The latest milestone means OMODA and JAECOO have sold more than 100,000 vehicles in Britain in less than two years – an impressive achievement for two brands that were virtually unknown to UK drivers just a few years ago.
Why are OMODA and JAECOO so popular?
The rapid growth of OMODA and JAECOO reflects several of the factors that have helped Chinese car manufacturers gain ground in the UK.
Competitive pricing
One of the biggest attractions is the amount of equipment offered for the money.
Both brands have positioned themselves aggressively against established competitors, with their SUVs offering features and technology that would often cost extra on more familiar models.
This has helped OMODA and JAECOO appeal to buyers looking for a more premium-feeling vehicle without moving into premium-brand pricing.
Plenty of standard equipment
High levels of standard equipment are another major selling point.
Depending on the model and specification, features such as large infotainment screens, panoramic sunroofs, advanced driver assistance systems, heated seats and comprehensive camera systems are available.
This approach gives buyers a strong specification without having to work through a long list of optional extras.
A wide choice of powertrains
The brands have also avoided focusing exclusively on electric cars.
OMODA and JAECOO offer a mixture of petrol, full hybrid, plug-in hybrid and fully electric models, allowing customers to choose a powertrain that suits their driving habits.
That's particularly important in the UK, where many drivers are interested in electrification but aren't yet ready to make the switch to a fully electric vehicle.
Which OMODA models are available in the UK?
OMODA has quickly built a growing range of SUVs covering different sizes and powertrains.
Current models include:
The OMODA 5 was the brand's first model in the UK and remains an important part of its line-up, offering petrol, hybrid and electric powertrains.
At the other end of the range, the OMODA 9 provides a larger and more premium SUV option, while the OMODA 7 sits between the two.
The variety of models has allowed OMODA to compete across several parts of the UK's hugely popular SUV market.
Which JAECOO models are available in the UK?
JAECOO takes a slightly different approach, with a more rugged and premium-inspired design across its SUV range.
Its current UK line-up includes:
The JAECOO 7 has been the standout model, becoming one of the UK's most successful new-car launches in recent years.
The model is available with petrol, hybrid and plug-in hybrid powertrains, while the fully electric JAECOO E5 provides an alternative for drivers looking to make the switch to an EV.
The larger JAECOO 8 sits at the top of the range, offering a more spacious and premium SUV experience.
The JAECOO 7 has been a major success
The JAECOO 7 deserves particular attention when looking at the brands' 100,000-sale milestone.
The SUV has consistently performed strongly in the UK, regularly appearing among the country's best-selling new cars.
According to SMMT registration data, the JAECOO 7 was already the third best-selling car in the UK year-to-date by April 2026, with 17,668 registrations.
Its success has continued, with the JAECOO 7 finishing fourth in the UK new-car sales rankings in July 2026, registering 2,709 vehicles during the month.
That puts it alongside established names such as the Ford Puma, Nissan Qashqai and Kia Sportage – a clear indication of how quickly the brand has moved beyond being a newcomer.
OMODA and JAECOO are still growing
The 100,000-sales milestone doesn't look like the end of the story.
Both brands continue to expand their UK ranges, while their dealer network has grown alongside the number of vehicles on the road.
The wider Chery Group also provides significant backing. Chery is one of China's largest vehicle manufacturers, with OMODA and JAECOO forming part of its international expansion strategy.
The brands are also benefiting from the wider growth of Chinese manufacturers in the UK. Their combined registrations have continued to rise strongly throughout 2026, with both OMODA and JAECOO regularly featuring among the UK's best-selling models.
The rapid expansion of their dealer network and model ranges also shows that the brands are continuing to invest heavily in their UK presence. The OMODA&JAECOO retailer network reached 146 sites in July 2026.
What does this mean for UK car buyers?
The success of OMODA and JAECOO gives UK drivers more choice than ever when it comes to buying or leasing a new car.
Their rapid expansion has also helped accelerate competition in the SUV market, with established manufacturers facing increasingly strong competition from newer Chinese brands.
For drivers, that competition can be a good thing.
More manufacturers competing for customers means greater choice, higher equipment levels and potentially more competitive pricing.
The combination of modern technology, long warranties, extensive standard equipment and a growing range of powertrains is helping Chinese manufacturers appeal to an increasingly broad audience.
And OMODA and JAECOO's 100,000 UK sales milestone suggests that many drivers are already willing to look beyond the traditional badges.
Should you lease an OMODA or JAECOO?
Leasing can be a great way to get behind the wheel of a newer brand such as OMODA or JAECOO.
Rather than committing to the vehicle's long-term depreciation with an outright purchase, leasing allows you to drive the car for an agreed period and return it at the end of your contract. This makes it easier to drive the latest cars while keeping your monthly costs predictable.
With OMODA and JAECOO continuing to expand their UK ranges, there are now plenty of options to consider across petrol, hybrid, plug-in hybrid and electric powertrains.
At Jurni, we offer a range of OMODA and JAECOO leasing deals, helping you find the right model and contract to suit your needs.
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